About Graine

Graine makes the most ordinary food in your house — personal.

We design a personalised atta blend for each family, mill it fresh every week, and re-tune it as your family changes. Built by Elementia India Pvt Ltd.

What Graine is

Every Indian kitchen runs on atta — and it's the one food a family eats most and personalises least. A generic bag, milled months ago for no one in particular.

Graine exists to change that. We design a grain blend around your family — your tastes, your stage of life, your goals — mill it fresh the week it ships, and quietly improve it over time. Not a new product to add to the shelf. The food you already eat every day, finally made for you.

What if the most everyday food in the house could become the most personal?

How it works

Nutritionist-led. AI-supported. Human-approved.

01

You share your family’s needs

A short check: who eats most, your tastes, and what you want from your atta — softer rotis, steadier energy, easier digestion.

02

Our system proposes a blend

Graine’s own recommender, built on our nutritionists’ expertise, drafts a starting blend from real grains and checks it against your needs and our safety rules.

03

A nutritionist reviews and approves it

A qualified nutritionist oversees every blend — adjusting the grains and proportions so the final recommendation is sound, practical, and right for your family.

04

It evolves with you

As your family and goals change, the blend is re-tuned. The process keeps that expert quality consistent for every family — not just the first few.

The expertise behind it

A company built on real nutrition and real operations.

Graine combines two capabilities that rarely sit together: a rigorous nutrition method and seriously-run operations. Every blend is designed through our own process and reviewed by a qualified nutritionist on our panel before it's milled; the milling, delivery, and software that get a fresh, personal blend to your door every week are built to run reliably at scale.

Shally Vaish, nutritionist at Graine
On our nutrition panel
Shally Vaish
Nutritionist & Lifestyle Coach

M.Sc. Health Science & Nutrition, Mangalayatan University, Aligarh · 10+ years · 500+ families guided.

Madhur Saluja, Founder of Graine
Operations & build
Madhur Saluja
Founder

Systems built to run reliably at scale inside large global companies · ~20 years · now applied to Graine.

Real nutrition expertise, delivered by a system built to last.

What makes it different

Four things a bag of flour can't do.

Designed per family, not generic

A real blend for your household, not a one-size “multigrain” label.

Milled fresh weekly, never warehoused

Milled the week it ships, sealed warm, delivered in days — not aged for months.

Reviewed by a person, not just an algorithm

Our system drafts the blend; a qualified nutritionist reviews and approves every one.

It evolves, a bag doesn’t

Re-tuned as your family changes, so your atta keeps getting more right over time.

Get a blend designed for your family.

Get my family's blend →2-minute check · no commitment