Privacy Policy

Last updated: June 2026

Graine is a personalised family-nutrition service operated by Elementia India Private Limited (“Graine”, “we”, “us”, “our”). This policy explains what information we collect, how we use it, the choices you have, and how we protect it. By using our service or messaging us, you agree to this policy.

Information we collect

When you use Graine, we may collect:

• Contact details: your name and WhatsApp / mobile number, so we can contact you about your blend and delivery.
• Delivery details: your delivery address or society / apartment details, and location where you share it to check serviceability.
• Family wellness information you choose to share: household composition, dietary preferences, allergies and intolerances, and general wellness considerations — used solely to design your custom flour blend.
• Consent records: the fact, date, and version of the consent you give before sharing wellness information.
• Order & wallet information: your orders, subscriptions, wallet recharges and deductions, and invoices. Card and bank details are handled by our payment partner (Razorpay) and are not stored by us.
• Messages: the messages you exchange with us on WhatsApp, so we can respond and provide our service.

How we use your information

• To design a personalised flour blend for your family through our qualified nutritionist.
• To mill, package, deliver, and invoice your order.
• To operate your prepaid wallet and process payments and refunds.
• To communicate with you about your blend, samples, deliveries, and feedback — primarily over WhatsApp.
• To keep records we are required to keep, such as tax and invoice records.
• To improve our products and service, and to keep our service secure and prevent fraud.

We rely on your consent to process the wellness information you share, and on the need to perform our service and meet legal obligations for the rest. We do not use your information for unrelated purposes without telling you.

Consent

Before you share family wellness information in our intake, we ask for your explicit consent and record it. You can withdraw your consent at any time by contacting us; this will not affect processing already carried out, and we may need to retain certain records (such as invoices) to meet legal obligations.

WhatsApp communication

We use the WhatsApp Business Platform to communicate with you, and we message you only in connection with the service you have requested — for example, to confirm your blend, coordinate delivery, share invoices, or ask for feedback. You can opt out at any time by replying STOP (or UNSUBSCRIBE) to any message; we will then stop sending you non-essential messages. Please note that opting out of messages means we may be unable to coordinate your deliveries. Your use of WhatsApp is also subject to WhatsApp’s own terms and privacy policy.

Health information

Any wellness or dietary information you share is used only to design a suitable food blend for your family and is treated as confidential. Our recommendations are general food and wellness guidance and are not medical or clinical dietary advice. For medical conditions, please consult a qualified healthcare professional.

How we share information

We do not sell your personal information. We share it only with service providers who help us operate — for example secure hosting and database providers, our messaging provider (WhatsApp / Meta), our payment partner (Razorpay), and our delivery partners — and only as needed to deliver our service, or where required by law. Our delivery partners receive only what they need to deliver to you (such as name, address, and contact number).

Data retention

We keep your information only as long as needed to provide our service and to meet legal obligations. Order, invoice, and tax records are retained for the period required by law. Wellness information is retained while you are an active customer and for a reasonable period afterwards, unless you ask us to delete it sooner.

Your rights & choices

• You can ask us to stop messaging you at any time (reply STOP, or contact us).
• You can request access to, or correction of, the personal information we hold about you.
• You can request deletion of your personal information. On a deletion request, we will delete or anonymise your information, except records we are required to retain for legal, tax, or accounting purposes (for example, invoices), which we retain in line with the law and then delete.
• You can withdraw consent to the processing of your wellness information.

To make any of these requests, contact us at hello@graine.in or message us on WhatsApp. We will respond within a reasonable time and may need to verify your identity first.

Security

We take reasonable technical and organisational measures to protect your information. No method of transmission or storage is completely secure, but we work to safeguard your data and limit access to those who need it to serve you.

Children

Our service is intended for adults ordering for their household. While a blend may be designed with a family’s children in mind, we collect information from the adult account holder, who is responsible for the information they share about their household.

Contact us

For any privacy questions or requests, contact us at hello@graine.in.
Elementia India Private Limited, Bengaluru, Karnataka, India.

We may update this policy from time to time; the latest version will always be posted on this page.